The Covid-19 crisis has made the game go beyond the mainstream. With people locked in the house, everyone started playing. Now, this universe has two clear audiences: hardcore players and casual players.
In this report, we will take you through insights for brands that don't like games and want to be relevant in this segment, and insights for game brands to strengthen their communities organically. Cultural understanding in this report is based on data from Winnin Insights - our proprietary video intelligence software.
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