How TikTok is changing online music consumption

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7 of the 10 most listened songs of 2020 on Spotify viralised first on TikTok

TikTok is transforming online culture and has highlighted the importance of brands understanding how to communicate with the Z generation.

Through new formats, trends and creators, the music industry had its consumption directly impacted by the app.

In this report we will understand how TikTok has become a key piece in the music universe, even though it is not an exclusive platform for this industry.

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