How Brazil's relationship with money is changing

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The relationship with money was already changing before Covid. The massive impact of the pandemic on the global economy
is further accelerating some new behaviors. And the millennials are leading this change.


In this report we will investigate how the most financially active generation - Millennials - is dealing with this
moment in Brazil, analyzing the space where they spend most of their time: online videos.


The cultural understanding of this report was based on data from
Winnin Insights - our proprietary video intelligence software.



If you want the clickable version of our report to watch all the videos we found in our search, get your copy below.

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